Interesting Write-up on Our Seed Packaging on CAA's Intelligence Group - Trend Central Site!!Interesting Write-up on Our Seed Packaging on CAA's Intelligence Group - Trend Central Site!!

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Floral Perfume: Despite their invocation of natural essences, most perfumes are predominantly comprised of lab honed chemicals. Master perfumer Amanda Walker sought to restore - believe it or not, all perfume was organic at one point - the purity of fragrance by using actual flowers, fruits and herbs when making her A Perfume Organic line. Hand-poured in small batches in Manhattan, the vegan perfumes are all certified as animal-friendly by PETA and as officially organic by the USDA. To reduce wasteful packaging, each fragrance bottle is enclosed in a beautifully illustrated (and recyclable) flower seed-embedded box that can be planted after use (similar to the Life Box, but specially made for beauty products). In a sea of celebrity branded fragrance lines, this line's ingenious simplicity makes us want to wear the scent more than a re-touched billboard of Kim Kardashian ever could.